Unleashing creativity,
disrupting thinking,
empowering innovation

Bringing transformational change to the world through
unleashing creative potential in organizations and people

We help organizations of all kinds equip their most important asset, their people, create impactful ideas that result in positive and transformational change.

Organisations live or die by their ability to creatively adapt to a changing world. Innovation is a driving force for economic growth. Creativity is the precursor to innovation, and implementable ideas are the lifeblood of continued business success.

We are creativity alchemists empowering you and your team to unleash creativity with implementable ideas for:
+ innovative services, products and experiences – leading to increased revenues or better serving your target markets
+ decreasing costs – improving your competitive advantage and increasing your bottom line
+ enhancing employee engagement – resulting in lower staff turnover, improved recruiting profile, and higher productivity
+ improving your positive social and environmental impact – helping to make the world a better place

Consider us your creativity and innovation partner.


The Core Team

David Newman | Founder

Creativity Alchemist

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Kaishin Chu |
Co-Creator

Kaishin Chu
Empathy Cultivator & Change Activator

Kai is a veteran interdisciplinary Design Strategist who specializes in Systems to Process design, and cultivates Design Thinking while co-creating change and innovations that result in transformative cultural and organizational experiences.

Michael Smits |
Co-Creator

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